Core Team

Alison Hendren

Alison Hendren MCC, CEO & Founder

As an Executive Coach and Coaching Educator since 1996, Alison has seen the transformative power of coaching in maximizing the full potential of people. Passionate about what coaching can do and how it can affect every aspect of how we live, work and communicate, Alison's vision is that EVERYONE learns how to coach. Leveraging her many years of Executive Coaching experience and her work as a Coaching Educator with graduate level executive coaching programs at Royal Roads University in Canada and the University of Texas, she has made it her personal mission to support the creation and delivery of professional and powerful programs and products to bring coaching to all corners of the globe with Coaching Out of the Box®.

To learn more about how you can benefit from using our programs and products contact Alison by email: or by phone: 1-888-422-6224.

Amy Ruppert

Amy Ruppert MCC, Chief Learning Officer

A true pioneer in the field of coaching, Amy has played an integral role in developing coaching as a worldwide profession. As an early leader in the coaching profession, Amy produced groundbreaking curriculum and training events for emerging coaches throughout the world. As a visionary and passionate advocate for coaching, she was a member of the team that first developed the ICF core competencies and the exam criteria that set certification standards, still in use today, for coaches around the world. She has produced and chaired five major global coaching conferences and has facilitated hundreds of hours of coach training for coaches around the world. Amy brings her many years of business and executive coaching experience in private practice, as well as her coaching education design and facilitation experience to all we do at Coaching Out of the Box®.

To contact Amy, email her at  or phone: 1-888-422-6224.

Bruce McLeod

Bruce McLeod Chief Culture Officer

A multi-certified executive coach, Bruce is passionate about seeing people and organizations reach places they never before thought possible. He knows first hand what can be accomplished when skill and ability are fused with purpose and passion. After several years as a senior executive for a Canadian multi-national, he made the leap to pursue his dream of coaching. Bruce has significant experience in cultural change and understands the system dynamics necessary to ensure initiativesvare set up for success. He is honoured to also serve on faculty of the graduate executive coaching program at Royal Roads University. 

To contact Bruce, email him at  or phone: 1-888-422-6224.